Kati has been launching and growing global and local products and sales, marketing, services, and channel initiatives through operating excellence within the cloud and on-premise business software close to three decades now. Kati started her career in the industry back in her native country, Finland, in subscription business in the Pay-TV industry managing customer care (CRM) and billing solutions, and that job took her Netherlands, US and all over Latin America as the business consultant for Direct TV Latin America. After moving to Denmark, Kati started at Navision as a product manager for Service Management (CRM) and pioneered first cloud services products in early 2001. Since then and post Microsoft acquisition she has held multiple roles across the company from marketing to sales to product development to channel programs, and launched the first business application cloud offering, CRM Online back in 2008. With all those experiences Kati has vast knowledge on not only how Microsoft operates, but a deep understanding of the industry as well as channel and what is taken to succeed.